To say that living without cash has
been the stuff of legend would be an
exaggeration … but only a slight
one.
And the
reality may come sooner than we
think. For literally hundreds of
years, the thought of a society
without cash, or money at all, has
been on the minds of utopian
philosophers, financial activists,
anarchists and other groups, usually
upset at the limitations and abuses
of a representative money system.
During most of this time, “cashless”
— often literally “moneyless” — was
a hallowed vision in the minds of
some but, being
virtually impossible to implement in
a society beyond the near-tribal
agrarian state, it was pretty much
all talk.
Well,
it’s back, this time driven by the
intersection of consumer, banking,
commerce and mobile automation
forces that together may make its
realization more likely than ever
and of major importance to our
burgeoning mobile automation world.
While once based on lofty or
pecuniary considerations,
today’s interest in a cashless
society appears to be largely driven
by convenience. People, especially a
younger generation weaned on
“anywhere-anytime” automation, like
being able to do things
instantaneously wherever they happen
to be. They also like buying things
and paying for them without having
to count the money they have in
their pockets.
Merchants like selling to more
willing credit users, and the
financial industry likes lending
money at rates much higher than
normal loan or mortgage interest.
And, of course, the automation
industry likes anything that makes
their newest gadgets seem
indispensable.
For example, today’s parents often
give their children money to spend
or let them use mom and dad’s credit
cards. But
many if not most of those children
already have smart phones capable of
acting as virtual wallets with money
loaded by mom and dad, either as
scheduled allowances or as
requested, perhaps even from a
distance and spendable, under
parent-defined conditions, at retail
establishments capable of accepting
electronic transactions. Kids like
this because it’s easy and hip while
parents like the idea of easily
giving junior a limited amount of
spending loot with rules on how and
where it could be spent — even to
the use of GPS to control exact
spending location.
Taken together,
these forces suggest that the mobile
automation industry might be well
advised to move aggressively toward
a largely cashless state in which
value can move transparently, from
employer to bank to smart phone
(after the appropriate amounts and
passwords are entered by the giver
and receiver), to merchants with
equipment to complete the electronic
transactions.
If the smart mobile device world is
to continue the aggressive growth
curve it and its investors have
grown used to,
a virtual cash
movement that brings together many
of the key players in
society—parents, children,
consumers, banking, commerce and
automation—could be just what the
doctor ordered: a culture-wide,
multi-generational trend more
durable than the Angry Birds-like
phenomena that play to an
increasingly fickle popular culture,
and more lucrative than the highly
valuable applications world that
appeals to more durable but much
smaller, lower-growth, segments of
the marketplace.