Tesco is set to introduce facial recognition technology at certain gas stations to target ads to its customers standing at the counter to pay.

Reported in BBC, Tesco has contracted the screens from Amscreen. According to the report, the new digital ad screens contain a camera which will estimate age and gender to target its ads.

The company is specific to point out that the systems won’t record data and won’t specifically identify people – other than by gender and age. This is pretty common for ad targeting systems and is something that is becoming increasingly prevalent in retail settings.