In his latest blog post, Visa Europe director of new payment propositions Jonathan Vaux attributes the increase in the popularity of card-on-file payment to the growing use of biometrics.
Vaux writes in response to what he views as a recent spike in the number of announcements from major players in the technology sector relating to plans to open up access, identity authentication services, and new methods of uploading private card data to the cloud.
He makes it clear that card-on-file is not a new form of technology, and that in fact, it has been around for many years. However, he points out that what is particular intriguing about the technology is that “any developer can now take advantage of these capabilities and integrate them into their own applications.”