Mega-church Pastor Rick Warren has "The Purpose-Driven Life," Deepak Chopra peddles Eastern-style enlightenment and motivational guru Tony Robbins offers myriad life-changing tips. Now, in an Orthodox twist on the self-help craze, a Stamford, Conn., rabbi will keep his High Holy Day-based 40daystoabetteryou.com website alive for Chanukah and Passover.

Rabbi Daniel Cohen, spiritual leader of Congregation Agudath Sholom, was brainstorming this summer about ways to bring the message of the High Holy Days to people beyond his 600-family synagogue. Reminded of a modest website sponsored by Agudath Sholom the previous Passover, and of an online initiative to help overweight individuals lose pounds, 40daystoabetteryou.com was born.

"I've always had a fascination with utilizing technology to reach people," says Rabbi Cohen, 43, who ordained at Yeshiva University.

Most of the "upwards of a thousand" of people who have signed up for the rabbi's daily thoughts or checked the website periodically are not members of his Orthodox congregation, are not Orthodox, and are not Stamford residents - and many are not Jewish.

Forty, a number with roots in the Torah - the days Moses spent on Mount Sinai and that the Spies spent reconnoitering the Promised Land - reflects "a consistency in a person's life," the rabbi says. His Torah thoughts are low-key advice on ways "to emulate God's ways": develop your own potential, find your own calling and improve your personal relationships.