The Stiefel Freethought Foundation and The American Humanist Association, which has run ads critical of God and the national motto, launched a nationwide campaign Tuesday that directly challenges the Bible and the Quran.

In its largest marketing endeavor, the groups plan to spend at least $200,000 toward television, newspaper and bus ads promoting secular humanist values by putting them head-to-head with what the group calls "biblical morality and fundamentalist Christianity."

Last year, AHA ran “No God? No Problem!” bus ads for its national holiday ad campaign. But this time around, the group is taking it a step further to show "that secular humanist values are consistent with mainstream America and that fundamentalist religion has no right to claim the moral high ground."

"While the Bible may contain some valuable lessons, it has messages on hate and war. It teaches hate and religious bigotry. It presents values that are the antithesis of American self-reliance, individual liberty and equality before the law," AHA Executive Director Roy Speckhardt said Tuesday at a press conference announcing the campaign.

The latest atheist ad campaign takes on moral topics including women, slavery, war, homosexuality, and punishment by comparing verses from the Bible and Quran with quotes from AHA or humanist figures. It then invites viewers to "Consider Humanism."

The campaign will include a television spot on NBC Dateline on Friday and print ads in major newspapers, including USA Today, the Seattle Times, the Atlanta Journal Constitution and the San Francisco Chronicle.