Rob Bell didn't win an Oscar on Sunday, but his name trended alongside the likes of James Franco, Colin Firth, Natalie Portman and Christian Bale after rumors about the evangelical pastor's new book on heaven and hell spread across the blogosphere. The book entitled "Love Wins: A Book About Heaven, Hell, and the Fate of Every Person Who Ever Lived" won't hit shelves until March 29, but that didn't stop a group of conservative bloggers from speculating about its contents.

Justin Taylor, vice president of editorial at Crossway, wrote a blog post suggesting that Bell had become a universalist and was moving "farther and farther away from anything resembling biblical Christianity." (Universalism asserts that all people will be saved and that an eternal hell is not a part of God's plan for a new heaven and new earth.) In response, Pastor John Piper issued a tweet that linked to the post and added, "Farewell Rob Bell," suggesting that such a position disqualifies Bell from Christian fellowship. Neither Taylor nor Piper have read the book in question.

Their questions bear a striking resemblance to the questions raised by Bell in a now-viral video trailer for "Love Wins". In it, Bell asks: Will only a few select people make it into heaven? How does one become one of these few? Is Ghandi really in hell? Will most of humanity be damned to hell? Is the gospel good news or bad news?

At this point Bell's official response to these questions remains unclear. Some have speculated that with endorsements from popular theologians like Eugene Peterson and Greg Boy, it is more likely that Bell has adopted a view called "conditionalism," which holds that the unsaved will ultimately cease to exist rather than suffer eternal torment in hell. Just the fact that a variety of terms are getting tossed around the blogosphere reveals the diversity of the Christian tradition regarding the doctrine of hell, a diversity too often brushed aside by Reformed theologians like Piper whose definition of Orthodoxy remains rather narrow.